Tim Stock is the co-founder of scenarioDNA, a consultancy that leverages the union of consumer anthropology and data science to advise global clients on cultural trends with a systems-thinking approach to innovation. He is the co-inventor of a patented methodology of Culture Mapping that analyses patterns in culture using computational linguistics and machine learning to visualize trend narratives and forecasts. Clients include Campbell’s, IKEA, Nike, Hilton Worldwide and Honda.  Tim is a frequent speaker on culture and innovation and has appeared in various publications such as The New York Times, The Financial Times, L'Uomo Vogue.