James Yang
General Manager, Digital Marketing
K11 · Mainland China
James Yang led K11 China digital marketing and social commerce practices to enhance brand influence, new retail experience, business growth and customer conversation.
Through O2O2O customer journey redesign, he created unique blend of technology and “Cultural Retail” curation by innovative phygital way into CSV, heritage, craftsmanship, fashion and bold flourishes of inspirational creativity.
James was the board director of TEDxZhuJiangNewTown; the volunteer & lecturer of Junior Achievement China.
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“K11 GO” WeChat Mini Program acts as the digital central hub of the physical malls in China, gathers all member services，art exhibitions and selected products. Customers can easily go shopping through livestreams, enjoy VR tours through its art exhibition and discover cultural treasury. K11GO empower customers to start the OMO(Online Merge Offline) journey of K11’s creativity and imagination.
At the critical moment of the COVID-19 pandemic in China early of 2020, K11 quickly integrated internal and external teams across China resources including retail, health, art and technology to create social innovation through the CSV (Creating Shared Value) activities.
K11 Original Master Series are created by Adrian Cheng，founder of K11 and Carine Roitfeld, the former editor-in-chief of Vogue Paris. The cultural webinars featuring how creative directors inherit and innovate the traditional craftsmanship from China and the West. The two series for Chanel &“DianCui” and Dior & “BaiBaoQian” have been launched.
