James Yang

General Manager, Digital Marketing

K11 · Mainland China

James Yang led K11 China digital marketing and social commerce practices to enhance brand influence, new retail experience, business growth and customer conversation.

Through O2O2O customer journey redesign, he created unique blend of technology and “Cultural Retail” curation by innovative phygital way into CSV, heritage, craftsmanship, fashion and bold flourishes of inspirational creativity.

James was the board director of TEDxZhuJiangNewTown; the volunteer & lecturer of Junior Achievement China.