Viveca is the founder of WE Marketing Group, the leading independent marketing services group, and former Chairman & CEO of Grey Global Group Greater China. Viveca is a pioneer in China advertising and first mover in digital, social media, CRM, e-commerce, and new retail. She serves on the Board of HK Design Centre and Worldwide Partners Inc., Executive Council of HKMA and received over 50 personal awards including Ad Age’s “Global 100 Most Influential Women in Advertising”.