The world is being transformed by multiple forces. By accelerated technology development, by societal change and by the impact of a global pandemic.

How do we design more purpose driven brands that help shape the future?  This interactive workshop will explore how brands are changing the world and how the changing world is shaping brands.

Using real world case studies for insight, the workshop will ask participants to consider real-world future-looking problems and how design can help us find solutions.

Duration: 2.5 hours workshop

Language: The workshop will be conducted in English

Format: Physical workshop

Address: Foundry 852, a WPP Campus 16/F, K11 ATELIER King’s Road, 728 King’s Road, Quarry Bay, Hong Kong

Target Audience: Industry practitioners, designers, consultants, executives from creative industry, teachers from design institutes, brand owners

Group Size: 25 participants

Regular price: HKD 1,200